Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail

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Discover the forces driving the decisions of today's most soughtafter consumers

According to recent statistics, members of Generation Y shop 25percent to 40 percent more than the average consumer. In GenBuY , Yarrow and O'Donnell argue that these voracious andfearless consumers have revolutionized the way Americans shop byturning traditional sales and marketing strategies upside down.Based on solid research, the book offers an in-depth look at whatmotivates these young people to buy certain products and rejectothers. The authors reveal what makes these consumers tic-how theydefine power, why they loath manipulation, and why they rely ontechnology-and show marketers how they can tap into the buyingpower of this burgeoning group of consumers.

Shows what it takes to successfully woe and win young consumerswith purchasing power Filled with surprising insights into the psyche of Gen Ybuyers Written by an expert in consumer research and a well-connectedmedia consumer author

Gen Buy is a must-have resource for marketers,advertisers, retailers, and manufacturers who want to understandthe new generation of consumers.

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9780470400913
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Grouping Information

Grouped Work ID1134d73c-6ad9-0a6b-4125-b66a1860b04d
Grouping Titlegen buy how tweens teens and twenty somethings are revolutionizing retail
Grouping Authoryarrow kit
Grouping Categorybook
Last Grouping Update2019-11-08 17:54:22PM
Last Indexed2019-12-11 04:04:05AM

Solr Details

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auth_author2O'Donnell, Jayne.
authorYarrow, Kit, 1958-
author2-roleO'Donnell, Jayne.
author_displayYarrow, Kit
available_at_bemisBemis Public Library
detailed_location_bemisBemis Lower Level
display_descriptionBased on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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id1134d73c-6ad9-0a6b-4125-b66a1860b04d
isbn9780470400913
item_details
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ils:.b31212426.i123217994Bemis Lower Level658.834 YARROW, K1falsefalseOn Shelfbelow
itype_bemisJuvenile Biography
last_indexed2019-12-11T11:04:05.028Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis658.834 YARROW,K
local_time_since_added_bemisYear
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9780470400913
publishDate2009
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b31212426BookBooks1st ed.EnglishJossey-Bass, [2009]xx, 250 pages ; 24 cm
recordtypegrouped_work
scoping_details_bemis
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b31212426.i123217994On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
subject_facetGeneration Y -- Attitudes
Marketing
Young adult consumers -- Attitudes
title_displayGen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
title_fullGen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell
title_shortGen buY
title_subhow tweens, teens, and twenty-somethings are revolutionizing retail
topic_facetAttitudes
Generation Y
Marketing
Young adult consumers