The library PR handbook: high-impact communications

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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with

Ideas to harness a celebrity brand and create effective public service announcements The how-tos of amplifying your message through partnerships The means to develop affordable podcasts, savvy outreach programs, and special events Tips for using gaming to build excitement

Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.

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9780838910023
9780838997260
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Grouped Work ID1d048563-9169-128e-7c99-694b164d91f2
Grouping Titlelibrary pr handbook high impact communications
Grouping Authormark r gould
Grouping Categorybook
Last Grouping Update2019-12-03 03:02:52AM
Last Indexed2019-12-14 03:28:46AM

Solr Details

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author2-roleGould, Mark R.
author_display
available_at_bemisBemis Public Library
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display_descriptionThe fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track.
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
Ebsco (CCU):ocn567474866eBookeBookEnglishAmerican Library Association, 2009.1 online resource (vii, 113 pages)
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subject_facetElectronic books
Electronic books -- Handbooks, manuals, etc
Handbooks and manuals
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General
Libraries -- Public relations
Libraries -- Public relations -- Handbooks, manuals, etc
Libraries and community
Libraries and community -- Handbooks, manuals, etc
Library Science
title_displayThe library PR handbook : high-impact communications
title_fullThe library PR handbook : high-impact communications / edited by Mark R. Gould
title_shortThe library PR handbook
title_subhigh-impact communications
topic_facetGeneral
LANGUAGE ARTS & DISCIPLINES
Libraries
Libraries and community
Library & Information Science
Library Science
Public relations