Why she buys: The new strategy for reaching the world's most powerful consumers

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Author:
Brennan, Bridget.
Language:
English
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658.804 BRENNAN
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Description
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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Subjects
Subjects
Business
Consumer behavior
Electronic books
Marketing
Nonfiction
Sociology
Women's Studies
Women consumers
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Contributors:
hoopla digital.
Daniels, Vanessa.
ISBN:
9780307450388
9781515992516
9780307450401
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Grouped Work ID2edb2b6b-1345-500c-c888-28ab8e842acd
Grouping Titlewhy she buys the new strategy for reaching the worlds most powerful consumers
Grouping Authorbridget brennan
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-26 20:02:02PM
Last Indexed2021-05-16 01:39:30AM
Novelist Primary ISBN9780307450388

Solr Details

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auth_author2Daniels, Vanessa.
authorBrennan, Bridget.
author2-roleDaniels, Vanessa.
hoopla digital.
author_displayBrennan, Bridget
available_at_bemisBemis Public Library
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display_descriptionA marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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Books
eBook
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itype_bemisJuvenile Biography
last_indexed2021-05-16T07:39:30.42Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis658.804 BRENNAN
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9780307450388
publishDate2009
2016
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrivecmc:ODN0000199778eBookeBookEnglish2009.1 online resource
ils:.b5883378xBookBooks1st ed.EnglishCrown Business, [2009]viii, 322 pages ; 25 cm
hoopla:MWT11727066eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2016.1 online resource (1 audio file (7hr., 23 min.)) : digital.
overdrivecmc:ODN0002983351eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2016.1 online resource (7 audio files) : digital
recordtypegrouped_work
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b5883378x.i123189196On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 170, 10, 171, 11, 12, 13, 14, 15
hoopla:MWT11727066Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
subject_facetBusiness
Consumer behavior
Electronic books
Marketing
Nonfiction
Sociology
Women consumers
Women's Studies
title_displayWhy she buys : the new strategy for reaching the world's most powerful consumers
title_fullWhy she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan
Why she buys : the new strategy for reaching the world's most powerful consumers [electronic resource] / Bridget Brennan
Why she buys [electronic resource] : The new strategy for reaching the world's most powerful consumers. Bridget Brennan
title_shortWhy she buys
title_subThe new strategy for reaching the world's most powerful consumers
topic_facetBusiness
Consumer behavior
Marketing
Nonfiction
Sociology
Women consumers
Women's Studies