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Growth hacker marketing: A primer on the future of pr, marketing, and advertising

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English
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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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ISBN:
9781591847380
9781469092423
9781469071664
9780698176911
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Grouped Work ID33577dc7-acf9-6bd9-9aa1-8c5c00794725
Grouping Titlegrowth hacker marketing a primer on the future of pr marketing and advertising
Grouping Authorryan holiday
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-01-22 11:45:45AM
Last Indexed2021-01-24 01:38:37AM
Novelist Primary ISBNnone

Solr Details

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accelerated_reader_reading_level0
auth_author2Holiday, Ryan.
authorHoliday, Ryan.
author2-roleGildan Media.
Hachette Audio (Firm).
Holiday, Ryan.
author_displayHoliday, Ryan
detailed_location_bemisBemis Lower Level
display_description"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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isbn9780698176911
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itype_bemisJuvenile Biography
last_indexed2021-01-24T08:38:37.28Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis658.8 HOLIDAY
owning_library_bemisBemis Public Library
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primary_isbn9781591847380
publishDate2014
2015
2019
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
rbdigitalaudiomontrose:rbdZ100113223eAudiobookAudio BooksUnabridged.EnglishHachette Audio ;2015, p2014.1 online resource.
overdrivecmc:ODN0001578937eBookeBookEnglish2014.1 online resource
rbdigitalaudiomontrose:rbdZ100148410eAudiobookAudio BooksUnabridged.EnglishGildan Audio ;2019, p2019.1 online resource (2 hr., 40 min.)
overdrivecmc:ODN0004599314eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2019.1 online resource (3 audio files) : digital
ils:.b58965567BookBooksEnglishPortfolio/Penguin, [2014]xxix, 111 pages ; 20 cm
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subject_facetAudiobooks
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Marketing / Direct
Business
Downloadable audio books
Electronic books
Internet marketing
Marketing
Marketing & Sales
Nonfiction
title_displayGrowth hacker marketing : a primer on the future of PR, marketing, and advertising
title_fullGrowth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday
Growth hacker marketing [electronic resource] : A primer on the future of pr, marketing, and advertising. Ryan Holiday
Growth hacker marketing [electronic resource] : a primer on the future of PR, marketing, and advertising / Ryan Holiday
Growth hacker marketing [electronic resource] : a primer on the future of pr, marketing, and advertising / Ryan Holiday
title_shortGrowth hacker marketing
title_subA primer on the future of pr, marketing, and advertising
topic_facetBUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Marketing / Direct
Business
Internet marketing
Marketing
Marketing & Sales
Nonfiction