Growth hacker marketing: A primer on the future of pr, marketing, and advertising

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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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9781591847380
9780698176911
9781469071664
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Grouped Work ID33577dc7-acf9-6bd9-9aa1-8c5c00794725
Grouping Titlegrowth hacker marketing a primer on the future of pr marketing and advertising
Grouping Authorryan holiday
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-19 14:04:00PM
Last Indexed2021-05-16 01:39:03AM
Novelist Primary ISBNnone

Solr Details

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auth_author2Holiday, Ryan.
authorHoliday, Ryan.
author2-roleHoliday, Ryan.
author_displayHoliday, Ryan
available_at_bemisBemis Public Library
detailed_location_bemisBemis Lower Level
display_description"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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id33577dc7-acf9-6bd9-9aa1-8c5c00794725
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overdrivecmc:ODN0004599314ODN0004599314Overdrive (CMC)Online Overdrive (CMC)eAudiobookAudio Books1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=4599314Available OnlineOverdrive (CMC)
itype_bemisJuvenile Biography
last_indexed2021-05-16T07:39:03.714Z
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owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9781591847380
publishDate2014
2019
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrivecmc:ODN0001578937eBookeBookEnglish2014.1 online resource
ils:.b58965567BookBooksEnglishPortfolio/Penguin, [2014]xxix, 111 pages ; 20 cm
overdrivecmc:ODN0004599314eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2019.1 online resource (3 audio files) : digital
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scoping_details_bemis
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facetBusiness
Electronic books
Internet marketing
Marketing
Marketing & Sales
Nonfiction
title_displayGrowth hacker marketing : a primer on the future of PR, marketing, and advertising
title_fullGrowth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday
Growth hacker marketing [electronic resource] : A primer on the future of pr, marketing, and advertising. Ryan Holiday
title_shortGrowth hacker marketing
title_subA primer on the future of pr, marketing, and advertising
topic_facetBusiness
Internet marketing
Marketing
Marketing & Sales
Nonfiction