Growth hacker marketing: a primer on the future of PR, marketing, and advertising
Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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Contributors:
ISBN:
9781591847380
9781469071664
9780698176911
9781469071664
9780698176911
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Grouping Information
Grouped Work ID | 33577dc7-acf9-6bd9-9aa1-8c5c00794725 |
---|---|
Grouping Title | growth hacker marketing a primer on the future of pr marketing and advertising |
Grouping Author | ryan holiday |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-02-29 05:25:08AM |
Last Indexed | 2024-04-25 20:55:24PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Holiday, Ryan
author
Holiday, Ryan
author2-role
Holiday, Ryan
author_display
Holiday, Ryan
available_at_bemis
Bemis Public Library
detailed_location_bemis
Bemis Lower Level
display_description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
format_bemis
Book
format_category_bemis
Books
id
33577dc7-acf9-6bd9-9aa1-8c5c00794725
isbn
9780698176911
9781469071664
9781591847380
9781469071664
9781591847380
itype_bemis
Juvenile Biography
last_indexed
2024-04-26T02:55:24.588Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_bemis
658.8 HOLIDAY
owning_library_bemis
Bemis Public Library
owning_location_bemis
Bemis Public Library
primary_isbn
9781591847380
publishDate
2014
2019
2019
publisher
Ascent Audio
Portfolio/Penguin
Portfolio/Penguin
recordtype
grouped_work
subject_facet
Business
Electronic books
Internet marketing
Marketing
Marketing & Sales
Nonfiction
Electronic books
Internet marketing
Marketing
Marketing & Sales
Nonfiction
title_display
Growth hacker marketing : a primer on the future of PR, marketing, and advertising
title_full
Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday
Growth hacker marketing [electronic resource] : A primer on the future of pr, marketing, and advertising. Ryan Holiday
Growth hacker marketing [electronic resource] : A primer on the future of pr, marketing, and advertising. Ryan Holiday
title_short
Growth hacker marketing
title_sub
a primer on the future of PR, marketing, and advertising
topic_facet
Business
Internet marketing
Marketing
Marketing & Sales
Nonfiction
Internet marketing
Marketing
Marketing & Sales
Nonfiction
Solr Details Tables
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overdrivecmc:ODN0004599314 | ODN0004599314 | Overdrive (CMC) | Online Overdrive (CMC) | eAudiobook | Audio Books | 1 | false | true | Overdrive (CMC) | http://link.overdrive.com/?websiteID=162&titleID=4599314 | Available Online | Overdrive (CMC) | |
ils:.b58965567 | .i123831039 | Bemis Lower Level | 658.8 HOLIDAY | 1 | false | false | On Shelf | Oct 07, 2023 | below |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
overdrivecmc:ODN0001578937 | eBook | eBook | English | 2014 | 1 online resource | |||
overdrivecmc:ODN0004599314 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2019 | 1 online resource (3 audio files) : digital | |
ils:.b58965567 | Book | Books | English | Portfolio/Penguin | [2014] | xxix, 111 pages ; 20 cm |
scoping_details_bemis
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---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b58965567 | .i123831039 | On Shelf | On Shelf | false | true | true | false | false | true | 195, 5, 6, 7, 8, 9, 10, 170, 11, 171, 12, 13, 14, 15 |