Cracking the code: how to win hearts, change minds, and restore America's original vision
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Description
By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they're learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there—in everything from advertising to political rants—and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
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Subjects
Subjects
Aspect psychologique
Biographies
Civics & Citizenship
Communication
Communication -- Aspect psychologique
Communication -- Psychological aspects
Communication in politics
Communication in politics -- United States
Communication politique
Communication politique -- États-Unis
Electronic books
États-Unis -- Politique et gouvernement -- 20e siècle
États-Unis -- Politique et gouvernement -- 2001-2009
États-Unis -- Politique et gouvernement -- Philosophie
Government
Hartmann, Thom
Hartmann, Thom, -- 1951-
Hartmann, Thom / 1951-
Liberalism
Liberalism -- United States
Libéralisme
Libéralisme -- États-Unis
National
Nonfiction
Philosophie
Philosophy
POLITICAL SCIENCE
POLITICAL SCIENCE -- Civics & Citizenship
POLITICAL SCIENCE -- Government -- National
Politics
Politics and government
Politique et gouvernement
Politische Kommunikation
Psychological aspects
Psychotherapists
Psychotherapists -- United States -- Biography
Psychothérapeutes
Psychothérapeutes -- États-Unis -- Biographies
Radio personalities
Radio personalities -- United States -- Biography
United States
United States -- Politics and government -- 20th century
United States -- Politics and government -- 2001-2009
United States -- Politics and government -- Philosophy
USA
Biographies
Civics & Citizenship
Communication
Communication -- Aspect psychologique
Communication -- Psychological aspects
Communication in politics
Communication in politics -- United States
Communication politique
Communication politique -- États-Unis
Electronic books
États-Unis -- Politique et gouvernement -- 20e siècle
États-Unis -- Politique et gouvernement -- 2001-2009
États-Unis -- Politique et gouvernement -- Philosophie
Government
Hartmann, Thom
Hartmann, Thom, -- 1951-
Hartmann, Thom / 1951-
Liberalism
Liberalism -- United States
Libéralisme
Libéralisme -- États-Unis
National
Nonfiction
Philosophie
Philosophy
POLITICAL SCIENCE
POLITICAL SCIENCE -- Civics & Citizenship
POLITICAL SCIENCE -- Government -- National
Politics
Politics and government
Politique et gouvernement
Politische Kommunikation
Psychological aspects
Psychotherapists
Psychotherapists -- United States -- Biography
Psychothérapeutes
Psychothérapeutes -- États-Unis -- Biographies
Radio personalities
Radio personalities -- United States -- Biography
United States
United States -- Politics and government -- 20th century
United States -- Politics and government -- 2001-2009
United States -- Politics and government -- Philosophy
USA
More Details
ISBN:
9781576755334
9786612300127
9781605090146
9781282300125
9781576756270
9781435699717
9781576755488
9786612300127
9781605090146
9781282300125
9781576756270
9781435699717
9781576755488
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Grouping Information
Grouped Work ID | 3dcb52cb-30cd-3a75-dae0-cff83a73ae78 |
---|---|
Grouping Title | cracking the code how to win hearts change minds and restore americas original vision |
Grouping Author | thom hartmann |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-07 19:49:48PM |
Last Indexed | 2024-05-01 23:05:42PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Hartmann, Thom, 1951-
author_display
Hartmann, Thom
display_description
By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they're learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there—in everything from advertising to political rants—and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
id
3dcb52cb-30cd-3a75-dae0-cff83a73ae78
isbn
9781282300125
9781435699717
9781576755334
9781576755488
9781576756270
9781605090146
9786612300127
9781435699717
9781576755334
9781576755488
9781576756270
9781605090146
9786612300127
last_indexed
2024-05-02T05:05:42.082Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781576755334
publishDate
2007
2008
2008
publisher
Berrett-Koehler Publishers
recordtype
grouped_work
subject_facet
Biographies
Communication -- Aspect psychologique
Communication -- Psychological aspects
Communication in politics
Communication in politics -- United States
Communication politique -- États-Unis
Electronic books
États-Unis -- Politique et gouvernement -- 2001-2009
États-Unis -- Politique et gouvernement -- 20e siècle
États-Unis -- Politique et gouvernement -- Philosophie
Hartmann, Thom / 1951-
Hartmann, Thom, -- 1951-
Liberalism
Liberalism -- United States
Libéralisme -- États-Unis
Nonfiction
POLITICAL SCIENCE -- Civics & Citizenship
POLITICAL SCIENCE -- Government -- National
Politics
Politics and government
Politische Kommunikation
Psychotherapists
Psychotherapists -- United States -- Biography
Psychothérapeutes -- États-Unis -- Biographies
Radio personalities
Radio personalities -- United States -- Biography
USA
United States
United States -- Politics and government -- 2001-2009
United States -- Politics and government -- 20th century
United States -- Politics and government -- Philosophy
Communication -- Aspect psychologique
Communication -- Psychological aspects
Communication in politics
Communication in politics -- United States
Communication politique -- États-Unis
Electronic books
États-Unis -- Politique et gouvernement -- 2001-2009
États-Unis -- Politique et gouvernement -- 20e siècle
États-Unis -- Politique et gouvernement -- Philosophie
Hartmann, Thom / 1951-
Hartmann, Thom, -- 1951-
Liberalism
Liberalism -- United States
Libéralisme -- États-Unis
Nonfiction
POLITICAL SCIENCE -- Civics & Citizenship
POLITICAL SCIENCE -- Government -- National
Politics
Politics and government
Politische Kommunikation
Psychotherapists
Psychotherapists -- United States -- Biography
Psychothérapeutes -- États-Unis -- Biographies
Radio personalities
Radio personalities -- United States -- Biography
USA
United States
United States -- Politics and government -- 2001-2009
United States -- Politics and government -- 20th century
United States -- Politics and government -- Philosophy
title_display
Cracking the code : how to win hearts, change minds, and restore America's original vision
title_full
Cracking the code : how to win hearts, change minds, and restore America's original vision / by Thom Hartmann
Cracking the code [electronic resource] : How to win hearts, change minds, and restore america's original vision. Thom Hartmann
Cracking the code [electronic resource] : How to win hearts, change minds, and restore america's original vision. Thom Hartmann
title_short
Cracking the code
title_sub
how to win hearts, change minds, and restore America's original vision
topic_facet
Aspect psychologique
Civics & Citizenship
Communication
Communication in politics
Communication politique
Government
Hartmann, Thom
Hartmann, Thom / 1951-
Liberalism
Libéralisme
National
Nonfiction
POLITICAL SCIENCE
Philosophie
Philosophy
Politics
Politics and government
Politique et gouvernement
Politische Kommunikation
Psychological aspects
Psychotherapists
Psychothérapeutes
Radio personalities
Civics & Citizenship
Communication
Communication in politics
Communication politique
Government
Hartmann, Thom
Hartmann, Thom / 1951-
Liberalism
Libéralisme
National
Nonfiction
POLITICAL SCIENCE
Philosophie
Philosophy
Politics
Politics and government
Politique et gouvernement
Politische Kommunikation
Psychological aspects
Psychotherapists
Psychothérapeutes
Radio personalities
Solr Details Tables
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fortlewisebscoebooksub:ocn465077987 | eBook | eBook | 1st ed | English | Berrett-Koehler Publishers | 2007 | 1 online resource (223 pages) |