Sales and marketing the six sigma way

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Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business--except marketing and sales. In "Sales and Marketing the Six Sigma Way," sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In "Sales and Marketing the Six Sigma Way," you will: * Find out why ""the usual fixes"" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results * See the pitfalls that await the unwary when applying process improvement in sales * Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly toreaders in both disciplines. This makes "Sales and Marketing the Six Sigma Way" the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
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ISBN:
9781419521508
9780977107216
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Grouped Work IDa25da674-4895-9f58-5425-8959f1feec58
Grouping Titlesales and marketing the six sigma way
Grouping Authorwebb michael j
Grouping Categorybook
Last Grouping Update2019-11-29 01:19:30AM
Last Indexed2019-12-08 04:20:35AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Gorman, Tom.
authorWebb, Michael J.
author2-roleGorman, Tom.
hoopla digital.
author_displayWebb, Michael J
available_at_bemisBemis Public Library
detailed_location_bemisBemis Lower Level
display_descriptionQuality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: - Find out why "the usual fixes" for sales problems don't work - Meet executives who have used Six Sigma to improve marketing and sales results - See the pitfalls that await the unwary when applying process improvement in sales - Learn how to introduce Six Sigma to sales and marketing professionals - Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way, the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
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eBook
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eBook
ida25da674-4895-9f58-5425-8959f1feec58
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item_details
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hoopla:MWT11730022Online Hoopla CollectionOnline HooplaeBookeBook1falsetrueHooplahttps://www.hoopladigital.com/title/11730022Available Online
ils:.b58791516.i123012223Bemis Lower Level658.802 WEBB, MIC1falsefalseOn Shelfbelow
itype_bemisJuvenile Biography
last_indexed2019-12-08T11:20:35.997Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis658.802 WEBB,MIC
local_time_since_added_bemisYear
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9781419521508
publishDate2006
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT11730022eBookeBookEnglishBookBaby, 2006.1 online resource
ils:.b58791516BookBooksEnglishKaplan Pub., [2006]xix, 298 pages : illustrations ; 24 cm
recordtypegrouped_work
scoping_details_bemis
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
hoopla:MWT11730022Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
ils:.b58791516.i123012223On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
subject_facetElectronic books
Marketing -- Management
Marketing -- Quality control
Six sigma (Quality control standard)
title_displaySales and marketing the six sigma way
title_fullSales and marketing the Six Sigma Way [electronic resource] / Michael J. Webb ; with Tom Gorman
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman
title_shortSales and marketing the six sigma way
topic_facetElectronic books
Management
Marketing
Quality control
Six sigma (Quality control standard)