Sales and marketing the six sigma way
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: - Find out why "the usual fixes" for sales problems don't work - Meet executives who have used Six Sigma to improve marketing and sales results - See the pitfalls that await the unwary when applying process improvement in sales - Learn how to introduce Six Sigma to sales and marketing professionals - Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way, the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
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Contributors:
ISBN:
9781419521508
9780977107216
9780977107216
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Grouping Information
Grouped Work ID | a4eba09d-dfd8-b0f3-72b5-d94beefef76f |
---|---|
Grouping Title | sales and marketing the six sigma way |
Grouping Author | michael j webb |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-27 20:01:03PM |
Last Indexed | 2024-05-03 00:25:04AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Gorman, Tom
author
Webb, Michael J.
author2-role
Gorman, Tom
hoopla digital
hoopla digital
author_display
Webb, Michael J.
available_at_bemis
Bemis Public Library
detailed_location_bemis
Bemis Lower Level
display_description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: - Find out why "the usual fixes" for sales problems don't work - Meet executives who have used Six Sigma to improve marketing and sales results - See the pitfalls that await the unwary when applying process improvement in sales - Learn how to introduce Six Sigma to sales and marketing professionals - Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way, the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
format_bemis
Book
eBook
eBook
format_category_bemis
Books
eBook
eBook
id
a4eba09d-dfd8-b0f3-72b5-d94beefef76f
isbn
9780977107216
9781419521508
9781419521508
itype_bemis
Juvenile Biography
last_indexed
2024-05-03T06:25:04.670Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_bemis
658.802 WEBB,MIC
owning_library_bemis
Bemis Public Library
owning_location_bemis
Bemis Public Library
primary_isbn
9781419521508
publishDate
2006
publisher
BookBaby
Kaplan Pub
Kaplan Pub
recordtype
grouped_work
subject_facet
Electronic books
Marketing -- Management
Marketing -- Quality control
Six sigma (Quality control standard)
Marketing -- Management
Marketing -- Quality control
Six sigma (Quality control standard)
title_display
Sales and marketing the six sigma way
title_full
Sales and Marketing the Six Sigma Way [electronic resource] / Tom Gorman and Michael J. Webb
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman
title_short
Sales and marketing the six sigma way
topic_facet
Electronic books
Management
Marketing
Quality control
Six sigma (Quality control standard)
Management
Marketing
Quality control
Six sigma (Quality control standard)
Solr Details Tables
item_details
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---|---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT11730022 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/11730022?utm_source=MARC&Lid=hh4435 | Available Online | |||
ils:.b58791516 | .i123012223 | Bemis Lower Level | 658.802 WEBB, MIC | 1 | false | false | On Shelf | Apr 01, 2022 | below |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT11730022 | eBook | eBook | English | BookBaby | 2006 | 1 online resource | ||
ils:.b58791516 | Book | Books | English | Kaplan Pub | [2006] | xix, 298 pages : illustrations ; 24 cm |
scoping_details_bemis
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hoopla:MWT11730022 | Available Online | Available Online | false | true | false | false | false | false | ||||
ils:.b58791516 | .i123012223 | On Shelf | On Shelf | false | true | true | false | false | true | 195, 5, 6, 7, 8, 9, 10, 170, 11, 171, 12, 13, 14, 15 |