Appletopia: media technology and the religious imagination of Steve Jobs

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Steve Jobs knew what he was doing. He watched as technology tightened its grip on the American psyche. Long before others understood the potential of the personal computer, he saw its power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. As a result, even by today's standards few inventions approach the worldwide religious devotion that tech users have lavished upon the products "Designed by Apple in California" and its late founder. In Appletopia , media and culture critic Brett T. Robinson reconstructs Steve Jobs' imagination for digital innovation in transcendent terms. Robinson portrays how the confluence of Jobs' religious, philosophical, and technological thought was embodied in Apple's most memorable advertising campaigns. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs' design methodology. Appletopia navigates decades of marketing strategy and divines the clever and creative ways that Apple conveyed its purpose to the world: Apple products were to be known for their fantastically simple design and astonishing ease of use. In so doing, Robinson resurrects Jobs' uncanny ability to integrate philosophical and religious thought with technological genius, laying the groundwork for Apple's ubiquity today. As it turns out, culture was eager to find meaning in the burgeoning technological revolution, naming Jobs as its prophet and Apple the deliverer of his message.
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ISBN:
9781602588219
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Grouped Work IDa83fac8f-1d9b-39b9-639e-8aab68d11ef4
Grouping Titleappletopia media technology and the religious imagination of steve jobs
Grouping Authorrobinson brett t
Grouping Categorybook
Last Grouping Update2019-11-08 16:10:23PM
Last Indexed2019-12-04 04:29:00AM

Solr Details

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authorRobinson, Brett T., 1975-
author_displayRobinson, Brett T
available_at_bemisBemis Public Library
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itype_bemisJuvenile Biography
last_indexed2019-12-04T11:29:00.307Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis302.23 ROBINSON
local_time_since_added_bemisYear
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9781602588219
publishDate2013
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b3914950xBookBooksEnglishBaylor University Press, [2013]xi, 147 pages : illustrations ; 23 cm
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scoping_details_bemis
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b3914950x.i123637818On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
subject_facetApple Computer, Inc
Jobs, Steve, -- 1955-2011
Mass media -- Influence
Mass media -- Technological innovations -- Social aspects
Social change
title_displayAppletopia : media technology and the religious imagination of Steve Jobs
title_fullAppletopia : media technology and the religious imagination of Steve Jobs / Brett T. Robinson
title_shortAppletopia
title_submedia technology and the religious imagination of Steve Jobs
topic_facetInfluence
Jobs, Steve
Mass media
Social aspects
Social change
Technological innovations