Marketing your library's electronic resources: a how-to-do-it manual

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Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy & LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:* Four complete programs from both public and academic libraries* Easy-to-read style and step-by-step organization guide* Examples of well executed plans and outcomesFront line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
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9781555708894
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Grouped Work IDdd5e96e0-c6f1-931d-9e10-c350ebb26e24
Grouping Titlemarketing your library s electronic resources a how to do it manual
Grouping Authorkennedy marie r
Grouping Categorybook
Last Grouping Update2019-11-08 15:36:12PM
Last Indexed2019-12-06 05:26:48AM

Solr Details

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auth_author2LaGuardia, Cheryl.
authorKennedy, Marie R.
author2-roleLaGuardia, Cheryl.
author_displayKennedy, Marie R
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b42129102BookBooksEnglishNeal-Schuman, an imprint of the American Library Association, [2013]xxi, 177 pages : illustrations ; 28 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b42129102.i123661304On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
seriesHow-to-do-it manuals for libraries
series_with_volumeHow-to-do-it manuals for libraries|
subject_facetCase studies
Electronic information resources -- Marketing
Libraries -- Marketing
Libraries -- Special collections -- Electronic information resources
Libraries -- United States -- Marketing -- Case studies
title_displayMarketing your library's electronic resources : a how-to-do-it manual
title_fullMarketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia
title_shortMarketing your library's electronic resources
title_suba how-to-do-it manual
topic_facetElectronic information resources
Libraries
Marketing
Special collections