The people's car: a global history of the Volkswagen Beetle

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At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.

Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.

Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

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Grouping Information

Grouped Work IDec46d2d1-432c-fdf3-b21c-09a5b03e4534
Grouping Titlepeople s car a global history of the volkswagen beetle
Grouping Authorrieger bernhard
Grouping Categorybook
Last Grouping Update2019-12-03 03:02:52AM
Last Indexed2019-12-14 04:06:04AM

Solr Details

authorRieger, Bernhard, 1967-
author_displayRieger, Bernhard
available_at_bemisBemis Public Library
detailed_location_bemisBemis Lower Level
display_description"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
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ils:.b58920845.i123616670Bemis Lower Level629.2222 VOLKWAGE RIEGER, B1falsefalseOn Shelfbelow
Ebsco (CCU):ocn836848817ocn836848817Ebsco (CCU)Online Ebsco (CCU)eBookeBook1falsetrueEbsco (CCU) OnlineEbsco (CCU)
Ebsco Academic (CMC):ocn836848817ocn836848817Ebsco Academic (CMC)Online Ebsco Academic (CMC)eBookeBook1falsetrueEbsco Academic (CMC) OnlineEbsco Academic (CMC)
Fort Lewis Subscription eBook (EBSCO):ocn836848817ocn836848817Fort Lewis Subscription eBook (EBSCO)Online Fort Lewis Subscription eBook (EBSCO)eBookeBook1falsetrueFort Lewis Subscription eBook (EBSCO) OnlineFort Lewis Subscription eBook (EBSCO)
Ebsco (ASU):ocn836848817ocn836848817Ebsco (ASU)Online Ebsco (ASU)eBookeBook1falsetrueEbsco (ASU) OnlineEbsco (ASU)
itype_bemisJuvenile Biography
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis629.2222 VOLKWAGE RIEGER,B
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b58920845BookBooksEnglishHarvard University Press, 2013.406 pages : illustrations ; 22 cm
Ebsco (CCU):ocn836848817eBookeBookEnglishHarvard University Press, 2013.1 online resource (406 pages) : illustrations
Ebsco Academic (CMC):ocn836848817eBookeBookEnglishHarvard University Press, 2013.1 online resource (406 pages) : illustrations
Fort Lewis Subscription eBook (EBSCO):ocn836848817eBookeBookEnglishHarvard University Press, 2013.1 online resource (406 pages) : illustrations
Ebsco (ASU):ocn836848817eBookeBookEnglishHarvard University Press, 2013.1 online resource (406 pages) : illustrations
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b58920845.i123616670On ShelfOn Shelffalsetruetruefalsefalsetrue5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
subject_facetElectronic books
HISTORY -- Europe -- Germany
TRANSPORTATION -- Automotive -- General
Volkswagen Beetle automobile
Volkswagen Beetle automobile -- History
title_displayThe people's car : a global history of the Volkswagen Beetle
title_fullThe people's car : a global history of the Volkswagen Beetle / Bernhard Rieger
title_shortThe people's car
title_suba global history of the Volkswagen Beetle
Volkswagen Beetle automobile