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Marketing in the age of Google: Your online strategy is your business strategy

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"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
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ISBN:
9780470537190
9781469057514
9781118342992
9781118343005
9781118342985
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Grouped Work IDf224a5c8-adba-8714-0337-08a2597bb5d7
Grouping Titlemarketing in the age of google your online strategy is your business strategy
Grouping Authorvanessa fox
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-01-01 01:28:16AM
Last Indexed2021-01-26 00:28:48AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Hagen, Don,
Hagen, Don.
authorFox, Vanessa, 1972-
author2-roleHachette Audio (Firm).
Hagen, Don,narrator.
Hagen, Don.
Hagen, Don.|Narrator
hoopla digital.
author_displayFox, Vanessa
available_at_bemisBemis Public Library
detailed_location_bemisBemis Lower Level
display_description"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
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eAudiobook
format_category_bemisAudio Books
Books
eBook
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isbn9780470537190
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9781118342992
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9781469057514
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last_indexed2021-01-26T07:28:48.424Z
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local_callnumber_bemis658.872 FOX,VANE
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9780470537190
publishDate2010
2011
2012
2015
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b58853674BookBooksEnglishJohn Wiley & Sons, [2010]xiv, 242 pages : illustrations ; 24 cm.
rbdigitalaudiomontrose:rbdZ100102697eAudiobookAudio BooksUnabridged.EnglishHachette Audio ;2015, p2011.1 online resource.
ebscoebookcmc:ocn772452980eBookeBookRevised and updated.EnglishWiley, Ã2012.1 online resource (xviii, 254 pages) : illustrations
overdrivecmc:ODN0000589568eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2011.1 online resource (5 audio files) : digital
hoopla:MWT12161637eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2011.1 online resource (1 audio file (5hr., 30 min.)) : digital.
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subject_facetAudiobooks
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
BUSINESS & ECONOMICS / Strategic Planning
Business
Downloadable audio books
Electronic books
Google
Internet marketing
Internet searching
Nonfiction
Web search engines
title_displayMarketing in the age of Google : your online strategy is your business strategy
title_fullMarketing in the age of Google : your online strategy IS your business strategy / Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy [electronic resource] / Vanessa Fox
Marketing in the age of google [electronic resource] : Your online strategy is your business strategy. Vanessa Fox
Marketing in the age of google [electronic resource] : your online strategy is your business strategy / Vanessa Fox
title_shortMarketing in the age of Google
title_subYour online strategy is your business strategy
topic_facetBUSINESS & ECONOMICS
BUSINESS & ECONOMICS / Strategic Planning
Business
Direct
E-Commerce
General
Internet Marketing
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines