Marketing in the age of Google: your online strategy is your business strategy

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"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
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ISBN:
9780470537190
9781469057514
9781118342992
9781118343005
9781118342985
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Grouped Work IDf224a5c8-adba-8714-0337-08a2597bb5d7
Grouping Titlemarketing in the age of google your online strategy is your business strategy
Grouping Authorvanessa fox
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-11-29 20:02:01PM
Last Indexed2022-11-28 21:49:10PM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Hagen, Don
author
Fox, Vanessa, 1972-
author2-role
Hagen, Don
Hagen, Don,narrator
hoopla digital
author_display
Fox, Vanessa
available_at_bemis
Bemis Public Library
detailed_location_bemis
Bemis Lower Level
display_description
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
format_bemis
Book
eAudiobook
format_category_bemis
Audio Books
Books
eBook
id
f224a5c8-adba-8714-0337-08a2597bb5d7
isbn
9780470537190
9781118342985
9781118342992
9781118343005
9781469057514
itype_bemis
Juvenile Biography
last_indexed
2022-11-29T04:49:10.909Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_bemis
658.872 FOX,VANE
owning_library_bemis
Bemis Public Library
owning_location_bemis
Bemis Public Library
primary_isbn
9780470537190
publishDate
2010
2011
2012
publisher
Ascent Audio
Gildan Media
John Wiley & Sons
Wiley
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Business
Electronic books
Google
Internet marketing
Internet searching
Nonfiction
Web search engines
title_display
Marketing in the age of Google : your online strategy is your business strategy
title_full
Marketing in the age of Google : your online strategy IS your business strategy / Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy [electronic resource] / Vanessa Fox
Marketing in the age of google [electronic resource] : Your online strategy is your business strategy. Vanessa Fox
title_short
Marketing in the age of Google
title_sub
your online strategy is your business strategy
topic_facet
BUSINESS & ECONOMICS
Business
Direct
E-Commerce
General
Internet Marketing
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines

Solr Details Tables

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