Marketing in the age of Google: your online strategy is your business strategy
Description
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
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Subjects
Subjects
Business
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Direct
E-Commerce
Electronic books
General
Google
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Direct
E-Commerce
Electronic books
General
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines
More Details
Contributors:
ISBN:
9780470537190
9781469057514
9781118342992
9781118343005
9781118342985
9781469057514
9781118342992
9781118343005
9781118342985
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Grouping Information
Grouped Work ID | f224a5c8-adba-8714-0337-08a2597bb5d7 |
---|---|
Grouping Title | marketing in the age of google your online strategy is your business strategy |
Grouping Author | vanessa fox |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-06 00:47:05AM |
Last Indexed | 2024-04-16 22:29:19PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Hagen, Don
author
Fox, Vanessa, 1972-
author2-role
Hagen, Don
author_display
Fox, Vanessa
available_at_bemis
Bemis Public Library
detailed_location_bemis
Bemis Lower Level
display_description
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
format_bemis
Book
format_category_bemis
Books
id
f224a5c8-adba-8714-0337-08a2597bb5d7
isbn
9780470537190
9781118342985
9781118342992
9781118343005
9781469057514
9781118342985
9781118342992
9781118343005
9781469057514
itype_bemis
Juvenile Biography
last_indexed
2024-04-17T04:29:19.456Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_bemis
658.872 FOX,VANE
owning_library_bemis
Bemis Public Library
owning_location_bemis
Bemis Public Library
primary_isbn
9780470537190
publishDate
2010
2011
2012
2011
2012
publisher
Ascent Audio
John Wiley & Sons
Wiley
John Wiley & Sons
Wiley
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Business
Electronic books
Google
Internet marketing
Internet searching
Nonfiction
Web search engines
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Business
Electronic books
Internet marketing
Internet searching
Nonfiction
Web search engines
title_display
Marketing in the age of Google : your online strategy is your business strategy
title_full
Marketing in the age of Google : your online strategy IS your business strategy / Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox
Marketing in the age of google [electronic resource] : Your online strategy is your business strategy. Vanessa Fox
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox
Marketing in the age of google [electronic resource] : Your online strategy is your business strategy. Vanessa Fox
title_short
Marketing in the age of Google
title_sub
your online strategy is your business strategy
topic_facet
BUSINESS & ECONOMICS
Business
Direct
E-Commerce
General
Internet Marketing
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines
Business
Direct
E-Commerce
General
Internet Marketing
Internet marketing
Internet searching
Mail Order
Marketing
Multilevel
Nonfiction
Telemarketing
Web search engines
Solr Details Tables
item_details
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---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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ebscoebookcmc:ocn772452980 | ocn772452980 | Ebsco eBooks (CMC) | Online Ebsco eBooks (CMC) | eBook | eBook | 1 | false | true | Ebsco eBooks (CMC) | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=501301 | Available Online | Ebsco eBooks (CMC) | |
overdrivecmc:ODN0000589568 | ODN0000589568 | Overdrive (CMC) | Online Overdrive (CMC) | eAudiobook | Audio Books | 1 | false | true | Overdrive (CMC) | http://link.overdrive.com/?websiteID=162&titleID=589568 | Available Online | Overdrive (CMC) | |
ebscoacademiccmc:ocn772452980 | ocn772452980 | Ebsco Academic (CMC) | Online Ebsco Academic (CMC) | eBook | eBook | 1 | false | true | Ebsco Academic (CMC) | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=501301 | Available Online | Ebsco Academic (CMC) |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b58853674 | Book | Books | English | John Wiley & Sons | [2010] | xiv, 242 pages : illustrations ; 24 cm | ||
ebscoebookcmc:ocn772452980 | eBook | eBook | Revised and updated | English | Wiley | Ã2012 | 1 online resource (xviii, 254 pages) : illustrations | |
overdrivecmc:ODN0000589568 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2011 | 1 online resource (5 audio files) : digital | |
ebscoacademiccmc:ocn772452980 | eBook | eBook | Revised and updated | English | Wiley | ♭2012 | 1 online resource (xviii, 254 pages) : illustrations |
scoping_details_bemis
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---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b58853674 | .i123281829 | On Shelf | On Shelf | false | true | true | false | false | true | 195, 5, 6, 7, 8, 9, 10, 170, 11, 171, 12, 13, 14, 15 |