Chasing Cool: standing out in today's cluttered marketplace
(eAudiobook)

Book Cover
Average Rating
Contributors:
Published:
[United States] : Tantor Media, Inc., 2007.
Content Description:
1 online resource (1 audio file (300 min.)) : digital.
Status:
Description

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.

Also in This Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9781400124244, 1400124247

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Johnny Heller.
Description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
System Details
Mode of access: World Wide Web.
Reviews from GoodReads
Loading GoodReads Reviews.
Tagging
Tags:

No Tags, Be the first to tag this record!


Citations
APA Citation (style guide)

Kerner, N., & Heller, J. (2007). Chasing Cool: standing out in today's cluttered marketplace. Unabridged. [United States], Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Kerner, Noah and Johnny, Heller. 2007. Chasing Cool: Standing Out in Today's Cluttered Marketplace. [United States], Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Kerner, Noah and Johnny, Heller, Chasing Cool: Standing Out in Today's Cluttered Marketplace. [United States], Tantor Media, Inc, 2007.

MLA Citation (style guide)

Kerner, Noah, and Johnny Heller. Chasing Cool: Standing Out in Today's Cluttered Marketplace. Unabridged. [United States], Tantor Media, Inc, 2007.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
d909df1a-812a-aa89-6ab9-ea6ec3b8b752
Go To GroupedWork

Hoopla Extract Information

hooplaId10756833
titleChasing Cool
kindAUDIOBOOK
price2.31
active1
pa0
profanity0
children0
demo0
rating
abridged0
dateLastUpdatedJan 14, 2023 08:02:20 PM

Record Information

Last File Modification TimeJan 04, 2024 04:05:34 PM
Last Grouped Work Modification TimeJan 10, 2024 10:39:01 AM

MARC Record

LEADER02994nim a22004695a 4500
001MWT10756833
003MWT
00520231027111821.1
006m     o  h        
007sz zunnnnnuned
007cr nnannnuuuua
008231027o2007    xxunnn eo      z  n eng d
020 |a 9781400124244|q (sound recording : hoopla Audio Book)
020 |a 1400124247|q (sound recording : hoopla Audio Book)
02842|a MWT10756833
029 |a https://d2snwnmzyr8jue.cloudfront.net/ttm_9781400124244_180.jpeg
037 |a 10756833|b Midwest Tape, LLC|n http://www.midwesttapes.com
040 |a Midwest|e rda
099 |a eAudiobook hoopla
1001 |a Kerner, Noah,|e author.
24510|a Chasing Cool :|b standing out in today's cluttered marketplace|h [electronic resource] /|c Gene Pressman and Noah Kerner.
250 |a Unabridged.
264 1|a [United States] :|b Tantor Media, Inc.,|c 2007.
264 2|b Made available through hoopla
300 |a 1 online resource (1 audio file (300 min.)) :|b digital.
336 |a spoken word|b spw|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
344 |a digital|h digital recording|2 rda
347 |a data file|2 rda
506 |a Instant title available through hoopla.
5111 |a Read by Johnny Heller.
520 |a The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
538 |a Mode of access: World Wide Web.
650 0|a Business.
650 0|a Consumer behavior.
650 0|a Economics.
650 0|a Finance.
7001 |a Heller, Johnny,|e reader.
7102 |a hoopla digital.
85640|u https://www.hoopladigital.com/title/10756833?utm_source=MARC&Lid=hh4435|z Instantly available on hoopla.
85642|z Cover image|u https://d2snwnmzyr8jue.cloudfront.net/ttm_9781400124244_180.jpeg