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Integrity selling for the 21st century: how to sell the way people want to buy
(Book)

Book Cover
Average Rating
Status:
Bemis Lower Level
658.85 WILLINGH
Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling , his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times . In his new book, Integrity Selling for the 21st Century , Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
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Status
Last Check-In
Bemis Lower Level
658.85 WILLINGH
On Shelf
Jul 20, 2016
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More Details
Published:
New York : Currency/Doubleday, 2003.
Format:
Book
Edition:
1st ed.
Physical Desc:
xxvii, 210 pages : illustrations ; 25 cm
Language:
English
ISBN:
0385509561

Notes

General Note
Includes index.
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Citations
APA Citation (style guide)

Willingham, R. (2003). Integrity selling for the 21st century: how to sell the way people want to buy. New York, Currency/Doubleday.

Chicago / Turabian - Author Date Citation (style guide)

Willingham, Ron, 1932-. 2003. Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy. New York, Currency/Doubleday.

Chicago / Turabian - Humanities Citation (style guide)

Willingham, Ron, 1932-, Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy. New York, Currency/Doubleday, 2003.

MLA Citation (style guide)

Willingham, Ron. Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy. New York, Currency/Doubleday, 2003.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
85b7c84a-e239-ffa8-51f7-562a98b23c3e
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Record Information

Last Sierra Extract TimeJan 22, 2023 08:59:14 AM
Last File Modification TimeJan 22, 2023 08:59:58 AM
Last Grouped Work Modification TimeJan 22, 2023 08:59:24 AM

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