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Marketing in the age of Google: your online strategy is your business strategy
(Book)

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Status:
Bemis Lower Level
658.872 FOX,VANE
Description
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
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Status
Last Check-In
Bemis Lower Level
658.872 FOX,VANE
On Shelf
Sep 14, 2020
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More Details
Published:
Hoboken, N.J. : John Wiley & Sons, [2010].
Format:
Book
Physical Desc:
xiv, 242 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780470537190 (cloth), 0470537191 (cloth)

Notes

Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)

Fox, V. (2010). Marketing in the age of Google: your online strategy is your business strategy. Hoboken, N.J., John Wiley & Sons.

Chicago / Turabian - Author Date Citation (style guide)

Fox, Vanessa, 1972-. 2010. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons.

Chicago / Turabian - Humanities Citation (style guide)

Fox, Vanessa, 1972-, Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons, 2010.

MLA Citation (style guide)

Fox, Vanessa. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons, 2010.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
f224a5c8-adba-8714-0337-08a2597bb5d7
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Record Information

Last Sierra Extract TimeJan 13, 2023 07:30:30 PM
Last File Modification TimeJan 13, 2023 07:31:12 PM
Last Grouped Work Modification TimeJan 28, 2023 07:39:41 AM

MARC Record

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5050 |a How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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