Marketing in the age of Google: your online strategy is your business strategy
(Book)
Author:
Published:
Hoboken, N.J. : John Wiley & Sons, [2010].
Physical Desc:
xiv, 242 pages : illustrations ; 24 cm
Status:
Bemis Lower Level
658.872 FOX,VANE
Description
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
Copies
Location
Call Number
Status
Last Check-In
Bemis Lower Level
658.872 FOX,VANE
On Shelf
Jul 25, 2023
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More Details
Format:
Book
Language:
English
ISBN:
9780470537190 (cloth), 0470537191 (cloth)
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Fox, V. (2010). Marketing in the age of Google: your online strategy is your business strategy. Hoboken, N.J., John Wiley & Sons.
Chicago / Turabian - Author Date Citation (style guide)Fox, Vanessa, 1972-. 2010. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons.
Chicago / Turabian - Humanities Citation (style guide)Fox, Vanessa, 1972-, Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons, 2010.
MLA Citation (style guide)Fox, Vanessa. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. Hoboken, N.J., John Wiley & Sons, 2010.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
f224a5c8-adba-8714-0337-08a2597bb5d7
Record Information
Last Sierra Extract Time | Apr 24, 2024 02:37:49 AM |
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Last File Modification Time | Apr 24, 2024 02:38:21 AM |
Last Grouped Work Modification Time | Apr 24, 2024 02:37:57 AM |
MARC Record
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504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. | |
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