Demand: creating what people love before they know they want it
(Book)
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Notes
Slywotzky, A. J., & Weber, K. (2011). Demand: creating what people love before they know they want it. New York, Crown Business.
Chicago / Turabian - Author Date Citation (style guide)Slywotzky, Adrian J and Karl Weber. 2011. Demand: Creating What People Love Before They Know They Want It. New York, Crown Business.
Chicago / Turabian - Humanities Citation (style guide)Slywotzky, Adrian J and Karl Weber, Demand: Creating What People Love Before They Know They Want It. New York, Crown Business, 2011.
MLA Citation (style guide)Slywotzky, Adrian J. and Karl Weber. Demand: Creating What People Love Before They Know They Want It. New York, Crown Business, 2011.
Record Information
Last Sierra Extract Time | Feb 28, 2024 07:05:27 PM |
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Last File Modification Time | Feb 28, 2024 07:06:06 PM |
Last Grouped Work Modification Time | Feb 28, 2024 07:05:34 PM |
MARC Record
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245 | 1 | 0 | |a Demand :|b creating what people love before they know they want it /|c Adrian J. Slywotzky ; with Karl Weber. |
250 | |a 1st ed. | ||
264 | 1 | |a New York :|b Crown Business,|c [2011] | |
264 | 4 | |c ©2011 | |
300 | |a viii, 357 pages ;|c 25 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
520 | |a "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--|c Provided by publisher. | ||
650 | 0 | |a Demand (Economic theory)|0 https://id.loc.gov/authorities/subjects/sh85036623 | |
650 | 0 | |a Supply and demand.|0 https://id.loc.gov/authorities/subjects/sh85130690 | |
650 | 0 | |a Consumption (Economics)|0 https://id.loc.gov/authorities/subjects/sh85031498 | |
650 | 0 | |a Consumers|x Attitudes.|0 https://id.loc.gov/authorities/subjects/sh85031492 | |
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