Marketing in the Age Google
Description
In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: - Integrate search strategy into all aspects of your business - Cut through the data and get the actionable metrics you need - Use data about what people are searching for as a valuable market research tool - Get your company found through social media - And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
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ISBN:
9781469057514
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Grouping Information
Grouped Work ID | 2d4f31b7-e1ac-277d-1bd1-b5d9eb2110c5 |
---|---|
Grouping Title | marketing in the age google |
Grouping Author | vanessa fox |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-06 20:02:01PM |
Last Indexed | 2024-05-08 04:30:42AM |
Solr Fields
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auth_author2
Hagen, Don
author
Fox, Vanessa
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Hagen, Don,reader
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hoopla digital
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Fox, Vanessa
display_description
In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: - Integrate search strategy into all aspects of your business - Cut through the data and get the actionable metrics you need - Use data about what people are searching for as a valuable market research tool - Get your company found through social media - And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
format_bemis
eAudiobook
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Audio Books
eBook
eBook
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2d4f31b7-e1ac-277d-1bd1-b5d9eb2110c5
isbn
9781469057514
last_indexed
2024-05-08T10:30:42.518Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781469057514
publishDate
2011
publisher
Ascent Audio
recordtype
grouped_work
subject_facet
Business
Strategic planning
Strategic planning
title_display
Marketing in the Age Google
title_full
Marketing in the Age Google [electronic resource] / Vanessa Fox
title_short
Marketing in the Age Google
topic_facet
Business
Strategic planning
Strategic planning
Solr Details Tables
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hoopla:MWT12161637 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2011 | 1 online resource (1 audio file (5hr., 30 min.)) : digital. |
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