Marketing in the Age Google
(eAudiobook)
In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: - Integrate search strategy into all aspects of your business - Cut through the data and get the actionable metrics you need - Use data about what people are searching for as a valuable market research tool - Get your company found through social media - And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
Notes
Fox, V., & Hagen, D. (2011). Marketing in the Age Google. Unabridged. [United States], Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Fox, Vanessa and Don, Hagen. 2011. Marketing in the Age Google. [United States], Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Fox, Vanessa and Don, Hagen, Marketing in the Age Google. [United States], Ascent Audio, 2011.
MLA Citation (style guide)Fox, Vanessa, and Don Hagen. Marketing in the Age Google. Unabridged. [United States], Ascent Audio, 2011.
Hoopla Extract Information
hooplaId | 12161637 |
---|---|
title | Marketing in the Age of Google |
kind | AUDIOBOOK |
price | 2.51 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Mar 06, 2024 08:28:37 PM |
Record Information
Last File Modification Time | Jan 04, 2024 04:06:55 PM |
---|---|
Last Grouped Work Modification Time | Mar 06, 2024 08:02:01 PM |
MARC Record
LEADER | 03699nim a22004455a 4500 | ||
---|---|---|---|
001 | MWT12161637 | ||
003 | MWT | ||
005 | 20231027051732.0 | ||
006 | m o h | ||
007 | sz zunnnnnuned | ||
007 | cr nnannnuuuua | ||
008 | 231027o2011 xxunnn eo z n eng d | ||
020 | |a 9781469057514|q (sound recording : hoopla Audio Book) | ||
020 | |a 1469057514|q (sound recording : hoopla Audio Book) | ||
028 | 4 | 2 | |a MWT12161637 |
029 | |a https://d2snwnmzyr8jue.cloudfront.net/gil_9781469057514_180.jpeg | ||
037 | |a 12161637|b Midwest Tape, LLC|n http://www.midwesttapes.com | ||
040 | |a Midwest|e rda | ||
099 | |a eAudiobook hoopla | ||
100 | 1 | |a Fox, Vanessa,|e author. | |
245 | 1 | 0 | |a Marketing in the Age Google|h [electronic resource] /|c Vanessa Fox. |
250 | |a Unabridged. | ||
264 | 1 | |a [United States] :|b Ascent Audio,|c 2011. | |
264 | 2 | |b Made available through hoopla | |
300 | |a 1 online resource (1 audio file (5hr., 30 min.)) :|b digital. | ||
336 | |a spoken word|b spw|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 rdacarrier | ||
344 | |a digital|h digital recording|2 rda | ||
347 | |a data file|2 rda | ||
506 | |a Instant title available through hoopla. | ||
511 | 1 | |a Read by Don Hagen. | |
520 | |a In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: - Integrate search strategy into all aspects of your business - Cut through the data and get the actionable metrics you need - Use data about what people are searching for as a valuable market research tool - Get your company found through social media - And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Strategic planning. | |
700 | 1 | |a Hagen, Don,|e reader. | |
710 | 2 | |a hoopla digital. | |
856 | 4 | 0 | |u https://www.hoopladigital.com/title/12161637?utm_source=MARC&Lid=hh4435|z Instantly available on hoopla. |
856 | 4 | 2 | |z Cover image|u https://d2snwnmzyr8jue.cloudfront.net/gil_9781469057514_180.jpeg |