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Chasing cool: Standing out in today's cluttered marketplace

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English
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The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession---it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
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Grouping Information

Grouped Work IDd909df1a-812a-aa89-6ab9-ea6ec3b8b752
Grouping Titlechasing cool standing out in todays cluttered marketplace
Grouping Authornoah kerner
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-01-22 20:02:01PM
Last Indexed2021-01-25 00:17:12AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Essex, Andrew.
Heller, Johnny.
Pressman, Gene.
authorKerner, Noah.
author2-roleEssex, Andrew.
Heller, Johnny.
Heller, Johnny.|Narrator
OneClick Digital (Firm)
Pressman, Gene.
Tantor Media.
hoopla digital.
author_displayKerner, Noah
detailed_location_bemisBemis Lower Level
display_descriptionThe former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession---it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
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Books
eBook
idd909df1a-812a-aa89-6ab9-ea6ec3b8b752
isbn9780743497091
9781400124244
item_details
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hoopla:MWT10756833Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/10756833?utm_source=MARCAvailable Online
overdrivecmc:ODN0000184864ODN0000184864Overdrive (CMC)Online Overdrive (CMC)eAudiobookAudio Books1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=184864Available OnlineOverdrive (CMC)
itype_bemisJuvenile Biography
last_indexed2021-01-25T07:17:12.174Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_bemis658.8 KERNER,N
owning_library_bemisBemis Public Library
owning_location_bemisBemis Public Library
primary_isbn9780743497091
publishDate2007
2008
2011
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
rbdigitalaudiomontrose:rbz10004495eAudiobookAudio BooksUnabridged.EnglishTantor Media ;2011, 2009.1 sound file (5 hr., 12 min.) : digital.
ils:.b5878469xBookBooks1st Atria Books hardcover ed.EnglishAtria Books, 2007.xvi, 248 pages : illustrations ; 22 cm.
hoopla:MWT10756833eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2007.1 online resource (1 audio file (300 min.)) : digital.
overdrivecmc:ODN0000184864eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2008.1 online resource (6 audio files) : digital
recordtypegrouped_work
scoping_details_bemis
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b5878469x.i122988206Currently UnavailableGonefalsefalsetruefalsefalsetrue5, 6, 7, 8, 9, 170, 10, 171, 11, 12, 13, 14, 15
hoopla:MWT10756833Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
subject_facetBusiness
Electronic books
Finance
Marketing
Nonfiction
title_displayChasing cool : standing out in today's cluttered marketplace
title_fullChasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex
Chasing cool : standing out in today's cluttered marketplace [electronic resource] / Noah Kerner, Gene Pressman
Chasing cool [electronic resource] : Standing out in today's cluttered marketplace. Noah Kerner
Chasing cool [electronic resource] : standing out in today's cluttered marketplace / Noah Kerner, Gene Pressman
title_shortChasing cool
title_subStanding out in today's cluttered marketplace
topic_facetBusiness
Finance
Marketing
Nonfiction