Chasing Cool: standing out in today's cluttered marketplace
Description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
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ISBN:
9781400124244
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Grouping Information
Grouped Work ID | d909df1a-812a-aa89-6ab9-ea6ec3b8b752 |
---|---|
Grouping Title | chasing cool standing out in todays cluttered marketplace |
Grouping Author | noah kerner |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-10 10:39:01AM |
Last Indexed | 2024-04-24 21:45:17PM |
Solr Fields
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auth_author2
Heller, Johnny
author
Kerner, Noah
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Heller, Johnny
Heller, Johnny,reader
hoopla digital
Heller, Johnny,reader
hoopla digital
author_display
Kerner, Noah
display_description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
format_bemis
eAudiobook
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Audio Books
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eBook
id
d909df1a-812a-aa89-6ab9-ea6ec3b8b752
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last_indexed
2024-04-25T03:45:17.146Z
lexile_score
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literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781400124244
publishDate
2007
publisher
Tantor Audio
Tantor Media, Inc
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Consumer behavior
Economics
Electronic books
Finance
Nonfiction
Consumer behavior
Economics
Electronic books
Finance
Nonfiction
title_display
Chasing Cool : standing out in today's cluttered marketplace
title_full
Chasing Cool : standing out in today's cluttered marketplace [electronic resource] / Gene Pressman and Noah Kerner
Chasing cool [electronic resource] : Standing out in today's cluttered marketplace. Noah Kerner
Chasing cool [electronic resource] : Standing out in today's cluttered marketplace. Noah Kerner
title_short
Chasing Cool
title_sub
standing out in today's cluttered marketplace
topic_facet
Business
Consumer behavior
Economics
Finance
Nonfiction
Consumer behavior
Economics
Finance
Nonfiction
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