Why She Buys: the new strategy for reaching the world's most powerful consumers
(eAudiobook)
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.
Notes
Brennan, B., & Daniels, V. (2016). Why She Buys: the new strategy for reaching the world's most powerful consumers. Unabridged. [United States], Tantor Media, Inc.
Chicago / Turabian - Author Date Citation (style guide)Brennan, Bridget and Vanessa, Daniels. 2016. Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. [United States], Tantor Media, Inc.
Chicago / Turabian - Humanities Citation (style guide)Brennan, Bridget and Vanessa, Daniels, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. [United States], Tantor Media, Inc, 2016.
MLA Citation (style guide)Brennan, Bridget, and Vanessa Daniels. Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. Unabridged. [United States], Tantor Media, Inc, 2016.
Hoopla Extract Information
hooplaId | 11727066 |
---|---|
title | Why She Buys |
kind | AUDIOBOOK |
price | 2.71 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Jan 14, 2023 08:03:34 PM |
Record Information
Last File Modification Time | Jan 04, 2024 04:03:32 PM |
---|---|
Last Grouped Work Modification Time | Feb 28, 2024 01:58:16 AM |
MARC Record
LEADER | 02975nim a22004575a 4500 | ||
---|---|---|---|
001 | MWT11727066 | ||
003 | MWT | ||
005 | 20231027042157.0 | ||
006 | m o h | ||
007 | sz zunnnnnuned | ||
007 | cr nnannnuuuua | ||
008 | 231027o2016 xxunnn eo z n eng d | ||
020 | |a 9781515992516|q (sound recording : hoopla Audio Book) | ||
020 | |a 1515992519|q (sound recording : hoopla Audio Book) | ||
028 | 4 | 2 | |a MWT11727066 |
029 | |a https://d2snwnmzyr8jue.cloudfront.net/ttm_9781515992516_180.jpeg | ||
037 | |a 11727066|b Midwest Tape, LLC|n http://www.midwesttapes.com | ||
040 | |a Midwest|e rda | ||
099 | |a eAudiobook hoopla | ||
100 | 1 | |a Brennan, Bridget,|e author. | |
245 | 1 | 0 | |a Why She Buys :|b the new strategy for reaching the world's most powerful consumers|h [electronic resource] /|c Bridget Brennan. |
250 | |a Unabridged. | ||
264 | 1 | |a [United States] :|b Tantor Media, Inc.,|c 2016. | |
264 | 2 | |b Made available through hoopla | |
300 | |a 1 online resource (1 audio file (7hr., 23 min.)) :|b digital. | ||
336 | |a spoken word|b spw|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 rdacarrier | ||
344 | |a digital|h digital recording|2 rda | ||
347 | |a data file|2 rda | ||
506 | |a Instant title available through hoopla. | ||
511 | 1 | |a Read by Vanessa Daniels. | |
520 | |a If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Economics. | |
650 | 0 | |a Marketing. | |
700 | 1 | |a Daniels, Vanessa,|e reader. | |
710 | 2 | |a hoopla digital. | |
856 | 4 | 0 | |u https://www.hoopladigital.com/title/11727066?utm_source=MARC&Lid=hh4435|z Instantly available on hoopla. |
856 | 4 | 2 | |z Cover image|u https://d2snwnmzyr8jue.cloudfront.net/ttm_9781515992516_180.jpeg |