Why she buys: the new strategy for reaching the world's most powerful consumers
(Book)
Author:
Published:
New York : Crown Business, [2009].
Physical Desc:
viii, 322 pages ; 25 cm
Status:
Bemis Lower Level
658.804 BRENNAN
Description
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Copies
Location
Call Number
Status
Last Check-In
Bemis Lower Level
658.804 BRENNAN
On Shelf
Apr 22, 2019
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Subjects
LC Subjects
More Details
Format:
Book
Edition:
1st ed.
Language:
English
ISBN:
9780307450388, 0307450384
Notes
Bibliography
Includes bibliographical references and index.
Description
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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Citations
APA Citation (style guide)
Brennan, B. (2009). Why she buys: the new strategy for reaching the world's most powerful consumers. New York, Crown Business.
Chicago / Turabian - Author Date Citation (style guide)Brennan, Bridget. 2009. Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. New York, Crown Business.
Chicago / Turabian - Humanities Citation (style guide)Brennan, Bridget, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. New York, Crown Business, 2009.
MLA Citation (style guide)Brennan, Bridget. Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. New York, Crown Business, 2009.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
2edb2b6b-1345-500c-c888-28ab8e842acd
Record Information
| Last Sierra Extract Time | Feb 28, 2024 01:56:52 AM |
|---|---|
| Last File Modification Time | Feb 28, 2024 01:58:20 AM |
| Last Grouped Work Modification Time | Feb 28, 2024 01:58:16 AM |
MARC Record
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| 245 | 1 | 0 | |a Why she buys :|b the new strategy for reaching the world's most powerful consumers /|c Bridget Brennan. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New York :|b Crown Business,|c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a viii, 322 pages ;|c 25 cm | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Women are females first and consumers second --|t Women are the mother lode : what they didn't teach you in business school --|t Getting to know the locals : a tour of the genders --|t Five global trends driving female consumers --|t Pink is not a strategy : creating products with a female focus --|t Marketing to women : the difference between sex appeal and gender appeal --|t Last three feet : fundamentals of selling to women --|t We have seen the future, and it is female : applying the knowledge to your business --|t X to Y mencyclopedia : bridging the gender gap, one word at a time. |
| 520 | |a A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. | ||
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| 650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
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